> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bitstudio.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a consistent campaign

> Turn one approved look into a coordinated set of product, editorial, and social images.

A campaign is easier to keep consistent when you decide what stays fixed. Start with one product, one avatar, and one preset, then vary the composition deliberately.

## Make a reference shot

Create a clear first image using the [product photo workflow](/guides/product-photos). Check the product and identity before making more images. Save the garment in your wardrobe and keep a record of the avatar, preset, image model, and quality setting.

## Plan a small shot list

| Shot                | Direction                               | What to keep fixed           |
| ------------------- | --------------------------------------- | ---------------------------- |
| Product hero        | Front view, complete garment visible    | Avatar, garment, lighting    |
| Editorial variation | Relaxed turn or seated pose             | Avatar, garment, scene       |
| Movement            | A small step or natural shift in weight | Identity and product details |
| Social crop         | Leave space for the intended layout     | Styling and visual mood      |

Start with two or three useful images. Generating many variations before checking the first one can repeat the same mistake across the whole set.

## Vary the pose, not the brief

Reuse the selected avatar, outfit, and preset in **Generate**. Change the additional direction for each shot, or use the [pose tool](/features/pose-and-face) on an existing result.

```text theme={null}
A relaxed standing pose with one hand lightly touching the hair.
Keep the dress fully visible and the face turned toward the camera.
```

```text theme={null}
A small step forward. Keep the face visible and the dress silhouette clear.
```

## Take the same model into another setting

For a series that needs both studio and location imagery, keep the avatar selected and change the scene direction. These photos use **Mara**, the saved avatar from our [Avatar Builder walkthrough](/features/avatar-builder), with a repeated outfit description: a chocolate wool blazer, ivory knit, ecru denim, and brown loafers.

<Columns cols={2}>
  <Frame caption="Daylight studio · soft window light">
    <img src="https://mintcdn.com/bitstudio-docs/JUz9tve18opy8JPn/images/examples/mara-daylight.webp?fit=max&auto=format&n=JUz9tve18opy8JPn&q=85&s=9a5d5ad872383182e19d8a8ac1f6f13f" alt="Mara in a chocolate blazer and ecru jeans beside a tall studio window" width="1792" height="2400" data-path="images/examples/mara-daylight.webp" />
  </Frame>

  <Frame caption="Quiet street · overcast daylight">
    <img src="https://mintcdn.com/bitstudio-docs/JUz9tve18opy8JPn/images/examples/mara-street.webp?fit=max&auto=format&n=JUz9tve18opy8JPn&q=85&s=0d3a9a748a2dd0df737c8fb26885d78d" alt="Mara wearing coordinated chocolate and ivory tailoring on a quiet street" width="1792" height="2400" data-path="images/examples/mara-street.webp" />
  </Frame>
</Columns>

Both examples use **Nano Banana Pro at 4K**. Soft daylight, natural skin texture, and relaxed fabric folds give the set a more photographic feel. These illustrate a styled campaign; for an actual retail product, supply its photos or saved wardrobe asset and check the details against that reference.

## Review the images together

Check face, hair, product color, fabric, seams, and proportions across the set. Compare lighting and crops as well as individual image quality. An attractive image can still be the wrong fit for the series.

Keep the best versions in a [folder](/features/library-and-downloads). Use [Extend](/features/extend-and-upscale) when a finished image needs room for a banner or another layout, then check the newly generated edges.

When the stills are approved, use one as the starting frame for a [short video](/guides/video).