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An avatar is a reusable person reference. Choose one when you want a recognizable model across several products or scenes. Start with a library avatar to learn the workflow. Use your own reference when you need a particular person, or use Avatar Builder to create a new avatar.

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Choose a library avatar

In Generate, select the Avatar tile and choose a person from the library. Keep that avatar selected while you change products or presets.

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Use your own person reference

Choose Upload Photo of Face in the avatar picker. Use a sharp, well-lit reference with the face unobstructed. Follow the save flow if you want to reuse the avatar. Use photos you have permission to use. Avoid mixing different people in one avatar’s references or using heavily retouched images that no longer show the person clearly.

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Create an avatar

Open Avatar Builder from the sidebar. Start from your person photos or describe the adult person you want. With a description, generate a starter portrait first. Review it, then generate the reference set requested by the builder. All required references must finish before Continue to Save becomes available. Name the avatar and choose Save Avatar. Describe stable appearance rather than an entire campaign:
Keep scene, outfit, and camera directions in the corresponding Generate fields.

Build Mara, from description to product photos

Follow the complete Avatar Builder walkthrough with a starter portrait, four reference views, and newly generated studio and editorial examples.

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Keep a campaign consistent

  • Reuse the same saved avatar, rather than describing a similar person from scratch.
  • Keep the image model and quality setting the same while comparing products.
  • Make a neutral front view your reference for identity checks.
  • Change pose or scene in small steps and review facial details after each change.
An avatar guides identity; it does not guarantee an identical face in every frame. Strong profile views, covered faces, extreme lighting, and competing reference images can make consistency harder. If you already have a good photo and only need different clothing, try the outfit on that photo. For another stance or a visual reference, see pose and reference tools.